Social Media

We frequently receive inquiries from divisions, departments, and clubs about creating an individual social media account. We know it appears simple: more people interact with colleges via social media. The idea becomes, “That’s the ticket to increased communication with constituents.”

Industry best practices for colleges and universities provide several key indicators and recommendations:

1. Know your institution

• Capacity/Resources
• State of institution (rebranding, rebuilding, reimagining)
• Brand development (How solid is the brand?)

2. Too many accounts can hurt the brand

• Overexposure – users following multiple accounts
• Risk to consistent brand narrative
• One BCCC: A better brand and better experience for the user
• Is there enough content and potential for high volume of followers to justify a separate social media account?