Business Marketing Program Learning Outcomes

Use business terms and concepts when communicating.

Analyze data to verify accuracy of conclusions.

Explain the financial concepts used in making business decisions.

Use effective communication skills to promote respect, trust and relationships. Practice active listening to enhance the ability to get a clear understanding of difficult situations.

Use technology and electronic media to keep current customers informed on changes and attract new customers.

Explain the distribution concepts and processes needed to move, store locate, and transfer ownership of goods or services.

Use the marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions.

Analyze client needs and desires and make marketing recommendations regarding business decisions.

Practice critical and creative thinking to improve the decision making process.

Conduct research to identify new business trends and customer needs.

Use quantitative measurements to solve business problems related to payroll, taxes, percentages, future value of money and to be able to make better business decisions.